John Morris founded Object 59 Apparel in Newport Beach on the Southern California coast in 2006. Combining his passion for outdoor sports with hard work and creative energy John began designing Slacks and Polo shirts in his bedroom while he was still working in the business world. He soon began to produce his product in Santa Ana, California and he was able to sell to a few local retail locations.
John has developed his own methodology for marketing his product. The methodology is simple, make clothes for people who play golf at a high level and are obsessed with looking clean cut and professional with an updated style. Then get the product to extremely talented, young, up and coming golf professionals and ask them to wear his clothing and be involved in the development of future products. In theory with this core group of people wearing the product others will follow. It has worked thus far and a small extremely talented core group of golfers has been wearing and influencing the design of the product since day one.
The design philosophy of John's vision is:
"Take normal golf attire out of the design equation and bring something to market that is smartly tailored and functional for everyday life and still be functional for golf. I don't want to create something that you play a round of golf in and then go out to dinner with your buddies and have them ask you "did you just play golf?", that just doesn't appeal to my design sense."
The global golf sportswear marked is dominated by 4 brands, Ashworth, Callaway, Nike, and Under Armor. Annual worldwide retail sales in the niche are estimated at $10 billion.
The Fifty9 brand is the designer of Slacks, Shorts, Polo Shirts, Sweaters, Outerwear, Tee-Shirts, and accessories that are as functional on the golf course as off the golf course. Fifty9 is currently only producing a limited number of its designs which sell out fast. Make sure you get the piece you want because only about 50 pieces of each style including colors ways is being produced. If you see it today it may not be available tomorrow.
Who has shot 59.
There are only a handful of people who have shot a 59 on the PGA Tour and one on the LPGA Tour. Although longer and more difficult courses are making that number even more difficult shooting 59 is still the epitome of a perfect round and every serious competitive golfer's dream and/or goal.
Two 58 (Never on the PGA Tour Main Stage)
U.S. Open qualifying:
· Shigeki Maruyama - 2000, 2nd round
Canadian Tour
- Jason Bohn - 2001 Bayer Championship, Final Round
THE REST ARE 59s (and note how many occurred in the 2nd round including Maruyama's above) ...
PGA Tour:
· Al Geiberger - 1977 Memphis Classic, 2nd round
· Chip Beck - 1991 Las Vegas Invitational, 3rd round
· David Duval - 1999 Bob Hope Invitational, final round
Nationwide Tour:
· Notah Begay III - 1998 Dominion Open, 2nd round
· Doug Dunakey - 1998 Miami Valley Open, 2nd round
LPGA Tour:
· Annika Sorenstam - 2001 Standard Register Ping, 2nd round
PGA Tour Qualifying School:
· David Gossett - 2000, 4th round
European Challenge Tour (PGA European Tour's equivalent of Nationwide Tour)
· Adrien Mork - 2006 Moroccan Classic, 2nd round
Von Nida Tour (Australasian PGA Tour's equivalent of Nationwide Tour):
· Brad McIntosh - 2005 Queensland PGA Championship, 2nd round
Unofficial PGA event:
· Phil Mickelson - 2004 PGA Grand Slam of Golf, 2nd round
*Each player on this list does in no way shape or form endorse Fifty9 or any of its products. This is a historical list and by showing this list in no way does it constitute an endorsement by the aforementioned party name or likeness. |
